FEATURED
IQOS pop-up pavilion with a timber pergola and campaign posters on the left, a white branded lounge module with teal seating on the right, and a shared raised deck.
2022Romania • Philip Morris International

IQOS Pop-Up Lounge

Retail•Pop-Up•Pavilion•IQOS•PMI•Branded Environment•Custom Furniture•Event•Experiential
Year:
2022
Country:
Romania
Client:
Philip Morris International
Category:
Commercial
Collection:
Islands & Micropoints
Tags:
RetailPop-UpPavilionIQOSPMIBranded EnvironmentCustom FurnitureEventExperiential
Materials:
Timber Pergola StructureTeal Vertical Slat Wall PanelsWhite Lacquered MDF WallsDiagonal-Groove Light Wood CladdingComposite DeckingCustom Upholstered Sofas and SeatingCustom MDF Side Tables and StoolsColour Mosaic Feature Wall PanelCustom LED Floor LampRoller ShuttersRecessed Ceiling Spotlights

Gallery

Wide exterior view of the IQOS pop-up pavilion — open pergola product zone on the left and enclosed IQOS-branded lounge zone on the right, with teal campaign posters and custom-built furniture visible inside
Exterior view of the pavilion from a closer angle, showing the IQOS logo on the white diagonal-clad fascia, the timber pergola structure, and the teal rear wall with IQOS campaign posters
Full exterior daytime view of the IQOS pavilion showing both zones open, with the timber pergola, teal rear wall panels, product counter, IQOS logo fascia, and lounge interior with colour mosaic wall visible
Interior view of the product discovery zone — timber slat ceiling, teal vertical rear wall, three IQOS campaign portrait posters, and the dark-stained product display counter with drawer unit
Interior lounge zone view showing the L-shaped custom upholstered sofa in teal, two round stools, white round coffee table, IQOS charging station, campaign prints on the light wood wall, and colour mosaic feature panel
Interior lounge zone view from a slightly different angle, showing the full colour mosaic feature wall with IQOS Advanced Smoke-Free Alternatives logo, L-shaped sofa, seating, and side tables
Close-up of the IQOS colour mosaic feature wall — multicoloured rectangular tiles arranged in a diamond pattern on a diagonal-groove light wood cladding panel, with IQOS logo above
Close-up of three IQOS lifestyle campaign prints mounted on the light wood wall panel above the custom teal sofa, with mandatory health warning text at the bottom of each print
Interior view of the product counter zone from inside the pavilion, showing the custom LED floor lamp on the display counter surface, with the lounge zone and colour mosaic wall visible in the background

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